Codes and Conventions
Drop cap – the first
letter of the article is usually in bald and is a capital.
Demographic
and socio-economic – audience profiling.
Audience – male.
Masthead – title;
universally recognised. Person is in front of the masthead as she’s the main
focus.
Semiotics – denotation
and connotation.
Denotation – what you
see; signifier.
Connotation – messages,
symbols and the meaning that is given; signified.
Main Model
Image – the image on the cover (type of shot).
Direct mode
of address – psychologically makes it seem like the person
is only looking at you (to highlight facial expression).
The largest
font – masthead.
Second
largest font – main cover-line.
Anchorage – message
backs up the image.
Pull quote – to make the
audience more interested.
Lower left
third – showing when it’s on display and is viewed first.
Skyline – additional
information that features on the magazine.
Teasers – teases the
reader and makes you buy it.
Psychological
pricing – makes the buyer think it’s cheaper.
3-4 colour
scheme – make it look simplistic and not overdone.
Formal font
– make it
simplistic and suitable.
Also add:
Barcode
Date
Issue
Branding